Ludhiana Medium Business

June 23, 2023 | 2:00 pm - 4:00 pm

Radisson Blu MBD, Ludhiana

#TransformationTourwithDell

Transformation Tour - Ludhiana Chapter

Nestled in the heart of Punjab, Ludhiana has evolved into a notable IT hub and a trailblazing haven for small and medium-sized enterprises (SMEs). Its business landscape, once dominated by textile looms and spinning wheels, now boasts a dazzling tapestry of cutting-edge technology. The city's metamorphosis has been nothing short of transformative, as it weaves together the threads of tradition and innovation.

The role of IT in Ludhiana's SMB hub is pivotal. Over the years, the city has witnessed significant improvements in IT infrastructure, including high-speed internet connectivity, data centres, and technology parks. The availability of reliable IT infrastructure has enabled SMBs to leverage digital technologies, streamline their operations, improve efficiency, and expand their customer reach. The city has also firmly established itself as a thriving channel business hub. Its strategic location, well-connected transportation, diverse industrial base, skilled workforce, collaborative culture, and entrepreneurial spirit contribute to its prominence in the distribution and supply chain ecosystem. As Ludhiana continues to grow and evolve, it remains a favoured destination for businesses seeking to establish efficient and effective channels for the distribution of their products.

To meet the city's growing demand for cutting-edge technologies as well as the growth trajectory for MSMEs & channel partners, CRN India, in association with Dell Technologies and in partnership with Ingram Micro, organised the latest edition of the Transformation Tour in Ludhiana, "the Commercial Capital of Punjab".

The event kicked off with an enlightening presentation by Rana Pandey, the Group Product Manager, Ingram Micro. He captivated the audience with his insights on the topic "Grow your opportunity with Dell Technologies".

Pandey spoke about the recently launched Dell Latitude series, exclaiming, "The Dell Latitude empowers customers to work confidently from anywhere using the world's most intelligent commercial PCs."" He went on to highlight the remarkable features of the Dell Latitude, particularly praising its zero lattice keyboard, which boasts larger and deeper keycaps, providing an unparalleled touch typing experience.

As he delved into the Dell Optiplex, Pandey expressed, "This flexible, affordable, and incredibly sustainable portfolio of desktops truly stands out." He also emphasised the game-changing capabilities of Dell Optimizer, an AI-based optimisation software that learns and adapts to the unique work styles of users, enhancing their productivity.

Pandey unveiled the Dell Precision. He described them as cutting-edge, fully configurable mobile workstations that are both affordable and impeccably designed, catering to the demands of the modern professional.

He concluded his enlightening presentation, and the audience was left with the endless possibilities Dell Technologies had unlocked for them.

Following this, was the panel discussion on the topic “Navigating the Digital Landscape: Strategies for SMBs in India to Embrace Digital Transformation”.

Munish Kaushal, Director- IT, Desh Bhagat University, highlighted the transformative impact of AI, ML, and blockchain in the education sector. He proudly shared, "At our college, these advancements have revolutionised every aspect of education. We have implemented chatbots to provide convenient solutions, eliminating the need for students to physically visit the university."

Bikramjeet Singh, Senior Manager of Quality & Assurance, Happy Forgings Ltd., shared his company's journey towards Industry 4.0. Reflecting on their past reliance on paper-based processes, he expressed, "We have made remarkable progress by implementing display systems on every machine, ensuring real-time data transmission to our customers. This shift has not only reduced our paper consumption but also enhanced transparency and efficiency in our operations."

Harinder Pal Singh, Head of IT, Punjab College of Technical Education, emphasised the significant role of technology in shaping the future of education. He stated, "By leveraging technology, we enhance the learning experience, streamline processes, and ensure our students are equipped with the necessary skills for success. The integration of IT into our daily operations has become a prominent factor in our institution."

Dr. Satvinder Kaur, Principal, GHG College of Pharmacy, shed light on the paperless environment created by digital transformation in the education sector. She shared, "Previously, physical copies were used for presentations, but now we have transitioned to cloud-based platforms. The education industry has swiftly embraced this shift, allowing for seamless integration of technology."

Speaking about the comprehensive range of services offered by Ingram Micro to enable effective utilisation of various technological solutions, Rana Pandey, Group Product Manager at Ingram Micro, spoke about the key factors for successful digital transformation, stating, "Adaptability, awareness, and information dissemination are crucial aspects to ensuring a successful digital transformation journey."

The panel discussion provided valuable insights into how different industries in Ludhiana are embracing digital transformation and leveraging technology to enhance their operations, streamline processes, and create more efficient and sustainable business practices.

The Ludhiana chapter of the Transformation Tour concluded on an exhilarating note, leaving the audience highly impressed with Dell's extensive product lines. Delegates unanimously acknowledged that Dell has successfully developed technological solutions catering to the diverse needs of every individual. Delegates were particularly impressed with Dell's commitment to sustainability and eco-friendly practices.

Overall, the Ludhiana Transformation Tour was a resounding success, with customers now equipped with the knowledge and tools to embrace digital transformation and propel their businesses towards a brighter and more prosperous future. Dell's innovative solutions have left a lasting impact on the audience, inspiring them to embark on their own transformational journeys.

Glimpses of the Event

CRN is the premier provider of IT channel media and events. We build go-to-market strategies that drive partner recruitment and enablement while creating customer demand. Our unmatched breadth and depth of global media and event brands combined with 35 years of experience and engagement has helped us build unparalleled audience loyalty and credibility.


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