Transformation Tour — Lucknow Chapter

Technology has been a critical driver of India's rapid economic growth, continuing to transform the country's IT landscape at an unprecedented pace. India has risen to fame in recent decades as a global technology hub, boasting a thriving IT industry that encompasses software development, business process outsourcing, and information technology services.

To foster innovation and embrace IT infrastructure in tier 2 and tier 3 cities in India, CRN India, in partnership with Dell Technologies, started the Transformation Tour. This tour showcases the latest technological advancements that could empower SMEs in the host city to transform their companies, increase productivity, boost efficiency, and enhance overall service delivery. The most recent edition of the Transformation Tour, organised in association with Dell Technologies and Ingram Micro, took place in Lucknow, the largest city and capital of India’s most populous state, Uttar Pradesh.

Lucknow, the capital city of Uttar Pradesh in India, boasts a rich historical and cultural heritage, reflecting its status as a significant center for art, literature, and governance. Home to architectural marvels and a vibrant cultural tapestry, Lucknow has emerged as an economic hub with a diverse economy encompassing manufacturing, trade, education, healthcare, and information technology. The city's strategic location and historical importance contribute to its role as a key urban center in northern India.

The SMB landscape in Lucknow is dynamic, featuring a blend of traditional businesses and a growing presence of modern enterprises. Government initiatives aimed at fostering entrepreneurship, combined with ongoing urbanisation and population growth, create a conducive environment for small and medium-sized businesses to thrive. Lucknow's diverse economic sectors offer a range of opportunities for SMBs, from traditional handicrafts to technology-based ventures.

The day commenced with an intriguing panel discussion centered around the theme "Navigating the Digital Transformation Landscape: Strategies for SMBs in India to Embrace Digital Transformation."

Sandeep Srivastava, IT Head at Goel Group of Institutions, emphasizes the significance of cybersecurity, stating, “Cybersecurity entails more than just data and financial loss; it involves emotional loss. At our institute, we regularly conduct cybersecurity sessions to raise awareness among future generations about the importance of cybersecurity and cyberattacks.”

Mohit Suri, Director of Berry’s Auto Ancillaries Pvt Ltd, said, “Data protection is essential, and financial stability is one of the most important factors for SMBs. Regular employee training is paramount for preparing ourselves against cyberattacks.”

Rana Pandey, Group Business Manager at Ingram Micro,mentioned, “Ingram is equipped with all the solutions; we need to understand the signs and symptoms. Users must be aware of the consequences of cyberattacks.”

Dr. Charu Rawat, Professor at Amity University, highlighted, “AI is enhancing the customer experience, aiding in content generation, and facilitating data analysis. Through the efficient use of AI, we can easily reach targeted segments.”

Abhay Singh Bhakuni, Partner Account Manager at Dell Technologies, commented, “To succeed in our digital transformation journey, we need to be smart, grow with technology, and adopt technological advancements to transform our business.”

The day concluded with an insightful presentation titled "Grow Your Opportunity with Dell Technology" by Rana Pandey, Group Business Manager at Ingram Micro.

Pandey emphasized, “Outdated devices may lead to poor end-user experiences and expose potential security vulnerabilities. This is why IT leaders should consider the benefits of an accelerated PC refresh.” By refreshing sooner, end-users gain access to the latest, most secure technology.

He also commended the new Dell Optimiser, stating, "The new Dell Optimiser provides a great opportunity for you to differentiate your offering and expand your opportunities with a full ecosystem that seamlessly connects software and hardware."

Pandey expressed Dell’s belief that the shift to hybrid working is here to stay, saying, “At Dell, we believe the shift to hybrid working is here to stay, and we want to help you meet the hybrid workers' needs with curated, persona-based solutions.”

The Lucknow leg of the Transformation Tour concluded successfully. Delegates praised Dell's product lines, acknowledging the company's ability to provide technological solutions for every individual. Customers will be able to make well-informed choices due to the informative sessions and hands-on tech demonstrations. With Dell's high-demand products and solutions that can assist these businesses in developing ways to grow, this event offers customers the chance to explore new growth areas and align with Dell’s strategies.