Transformation Tour - Lucknow Chapter

India has become the world’s largest sourcing destination for the IT industry. The expansion of India's IT industry is unrivaled in the world's economies. Online retailing, cloud computing, and e-commerce are all contributing to the industry's rapid expansion. The IT industry contributed 7.4 percent to India's GDP in FY22 and is predicted to contribute 10 percent by 2025. As innovative technological solutions permeate sector after sector, India is now poised to enter the next stage of its IT revolution.

To innovate and embrace the IT infrastructure in tier 2 and tier 3 cities in India, CRN India, in partnership with Dell Technologies, started the Transformation Tour. The Transformation Tour highlights the most recent technological advancements that could enable SMEs in the host city to transform their companies, increase productivity, boost efficiency, and enhance overall service delivery. The latest edition of the Transformation Tour, organised in association with Redington, was held in Lucknow, the largest city and capital of India’s most populous state, Uttar Pradesh.

Popularly known as the ‘City of Nawabs’, as it was the seat of power of the Nawabs of Awadh in the 18th and 19th centuries, Lucknow today is an important tier 2 city in India. Situated 500 km southeast of New Delhi, it is an established administrative centre in UP. New projects such as the Lucknow-Agra Expressway, the Lucknow-Azamgarh-Ballia Purvanchal Expressway, and the metro rail seek to lend world-class infrastructure to the heritage city. Lucknow is a key economic base in north India and a prominent trading city. Important sectors include tourism, education, health services, aerospace, finance, pharmaceuticals, design, and culture. The city also has a thriving handicrafts sector, which has grown into a strong small and medium enterprises (SMEs) sector.

Md. Danish Khan, Lead Pre Sales Channel North India, Dell Technologies, kicked off the day with an informative presentation on the topic "Innovate IT Infrastructure."

He highlighted Dell's products by stating, "We provide Live Optics, an online tool that can be used to collect, visualise, and share information about your IT infrastructure and workloads."

Speaking about the enormous amount of data in the ecosystem, he added, "Dell's Powerhouse is one of the innovative data storage solutions that may lower your data storage." He said, "The Cloud IQ that Dell offers lets you track storage health, anticipate utilisation needs, and spot abnormalities."

He also emphasized Dell’s most innovative solution, "Apex," describing it as a consumption model that integrates services and is secured by an e-commerce platform.

Following that was a power-packed panel discussion on "Navigating the Digital Landscape: Strategies for SMBs in India to Embrace Digital Transformation."

Venkataramani Santhanam, CRO, CP Milk & Food Pvt. Ltd stated, "Data is the wealth today. To understand your customers, you should know their preferences and buying behavior to enhance your business."

Gopal Shukla, Head-IT & Automation, Sahara Hospital, spoke about technological innovations amidst the pandemic, "We built telemedicine and teleconsulting services to help patients throughout the pandemic."

"IT is paramount, and Dell is the only organisation that offers a solution from edge to core to cloud," affirmed Md. Danish Khan, Lead Pre Sales Channel North India, Dell Technologies.

The delegates praised Dell's seamless service delivery and customer-centric strategy.

The Transformation Tour's Lucknow leg concluded successfully. The delegates praised Dell's product lines and agreed that the company has created a technological solution for every individual. The customers will be able to make well-informed choices thanks to the informative sessions and hands-on tech demonstrations. With Dell's high-demand products and solutions that can help these businesses develop ways to grow, this event offers customers the chance to investigate new growth areas and align with Dell’s strategies.