Chandigarh Medium Business
February 8, 2023 | 2:00 pm - 4:00 pm
Hotel JW Marriott, Chandigarh
Hotel JW Marriott, Chandigarh
Located at the foothills of the Shivalik hills range, Chandigarh is a preferred information technology destination, ranking high among the tier-2 cities in the country. Committed to creating a progressive business environment, the city offers a wide range of fiscal and policy incentives for SMB businesses.
Chandigarh has made notable achievements in the IT industry in recent years and a markable growth has been witnessed in the innovation and technology sector. Hence, the enterprises in the city are now looking to accelerate the growth with next generation IT infrastructure solutions around mobility (laptops/workstations/desktops) and data centres (server/storage/services).
To tap the emerging possibilities in the city, CRN India & Express Computer, the two leading IT publications from The Indian Express Group, in association with Dell Technologies, in partnership with TechData, had organised a mega conference, Transformation Tour, for the SMBs operating in Chandigarh at JW Marriott, recently. Featuring insightful keynotes. live tech demos and power packed panel discussion, this exclusive event was organised to deep dive into how one can strengthen partnership with Dell to drive the next chapter of growth and deliver more and more value to the end customers with the help of Dell products and solutions, that will help create a strong foundation for informed, time-bound decision-making.
Innovate IT infrastructure
The session started with an interesting presentation, ‘Innovate IT Infrastructure’, by Md Danish Khan, Lead Pre-Sales Channel, North India, Dell Technologies. Addressing the gathering, Khan stated, “Organisations should leverage advanced and innovative technology solutions and the CEOs need to look at regular updating of technologies, while monitoring and managing the digital infrastructure to make data-driven and informed decisions.”
“IT must focus on driving the value to the company rather than just being an enabler, and to meet these changing requirements we, at Dell, are addressing all the technical needs of entry, mid and large level organisations. Digital transformation is shaping each and every business and technology is impacting the future of businesses,” he added.
While elaborating about Dell’s product portfolio Khan highlighted, “Dell has the best and latest breed of technology and services across the IT infrastructure.”
“APEX, a new buying experience from Dell, is a flexible consumption model, with integrated services, secured through an e-commerce portal. Dell also offers Live Optics assessment, where customers can identify and collect data on workloads. Dell’s 'Future Proof' is a public facing program that gives investment protection and complete peace of mind to our users. 'Dell EMC Unity' software is all inclusive. It will help in managing, protecting and storing the data,” stated Khan.
After the informative presentation by Dell representatives there was a power packed panel discussion on the topic 'Navigating the Digital Landscape: Strategies for SMBs in India to Embrace Digital Transformation'. The discussion was focused on:
During the discussion, Anuj Gupta, Director, Atulya Healthcare pointed out the challenges faced by SMBs in India, and how they are managing between new and legacy technologies, broadband infrastructure and power issues.“The best practices for SMBs to implement digital transformation in their business operations is the transformation in small steps, but an agile method. And, is AI the only solution for SMEs for the future trends in digital transformation,” added Gupta.
Manoj Kumar Jha of Nabha Power stated, ”Choosing the right technology platform has become a challenge nowadays. Automation and digitalisationis no more an option, it has become a necessity across organisations irrespective of their sizes. Also, cyber security is extremely important to safeguard digital assets and business continuity. All servers and end points must be patched to latest security levels and therefore very old legacy assets should be upgraded/ replaced to ensure cyber security.”
The delegates appreciated Dell’s seamless service delivery and customer-centric approach. They were vocal about the presentation by Dell representatives and the panel discussion.
S K Gupta, CEO, Exim Enterprise expressed that the panel discussion was an interesting and knowledgeable session. The deliberations during the session between the panelists as they shared their respective experiences and knowledge gave an insight into cyber security threats that SMEs face and how to mitigate the risks, improve strategies to get the best out of emerging technologies and digital transformation.
The customers are also vocal about the event.
Gurvinder Singh Sarna, CEO, Macrobiotic Systems stated, “Chandigarh is witnessing massive growth in IT infrastructure, especially in the field of AI and security. If we get a chance to work with Dell, we must explore working with Dell in the field of cyber security. We really appreciate the efforts Dell has made to bring technology and innovation to our city.”
Amarjit Singh, Manager-IT, Tymor, Orthotics, said that “Dell 'Future Proof' solution is something that sounds interesting. “As far as investment is concerned, we can explore Dell’s ‘Future Proof’ solution in the future. SMBs should implement and explore digital transformation in their business operations,” he added.
The Transformation Tour- Chandigarh concluded on a high note. The delegates expressed appreciation for Dell’s product lines and unanimously agreed that the company has come up with a technology solution for every type of customer. The insightful keynotes and panel discussion and live tech demos will help the customers make informed, time-bound decisions. This event was an opportunity for the customers to explore new growth areas and align with Dell, which has products and solutions that are in great demand and can assist these organisations to frame their growth strategies.
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